TV Analytics: Is my advert giving me a good return on my investment?

How do we analyse the effectiveness of your TV advert?

The software we use allows our media buyer to use your sales data, or web traffic data to calculate the return on investment from your media spend. This is why people refer to TV as being ‘accountable’ and is one of the reasons why advertisers love it so much.

TV can build mass awareness of a brand quickly (80% of your target market could see it at least once within four weeks), and you can report on how many people have seen the advert, and how this has translated to sales and return on investment.

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